The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

Facebook Marketing Book cover photo

The Facebook Marketing Book

The Facebook Marketing Book is an overview of the tools available for marketing on the Facebook social networking site. The book does a good job of touching on the various features that are geared toward business and differentiates how these tools compare to their individual user counterparts. If you are wondering how Facebook marketing works, this book will provide some insight. It is not a comprehensive marketing manual.

The book is easy to read and has a lot of screen shots from the actual Facebook web site. Some seem to represent the text well while others seem a bit disjointed and lacking enough supporting documentation to make them useful.

The book gives some tips and examples on how Fackbook features can be used for your marketing message. It does a good job of trying to convince the reader that Facebook is an interactive rather than broadcast medium.

Readers seeking an overview of the Facebook marketing environment will find the book useful. Consider this book to be more of a guided tour of the Facebook marketing environment rather than a nuts and bolts dissection of how, why and if one should be marketing on Facebook.
Disclosure: I received a free ebook copy for review purposes.

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