Content Everywhere

Content Everywhere by Sara Wachter-Boettcher book jacket photoContent Everywhere
Strategy and Structure for Future-Ready Content
By Sara Wachter-Boettcher
Publisher: Rosenfeld Media
Released: December 2012

Content Everywhere explains the mindset of treating digital content like data. It establishes a framework for using content as modular, discrete pieces of information allowing users to more easily find, share, and reuse content. This mindset ensures that content will be future ready and that it’s meaning remains intact even when the content is used in multiple contexts across a variety of hardware devices.

The era of page-centric Internet content is waning. Sure, web pages will continue to exist, but increasingly people are accessing web content with a variety of devices. When we think about content as data and structure it accordingly, it’s meaning can be preserved across all platforms that a user might choose in accessing the content.

I liked this book and found the information to be very useful. It consists of case study examples that explain content structure in an easy to understand manner. While many of the examples are based on events in large corporate sites there is still much to be gleaned for the small group or individual site operator. Putting the user first is proven, winning, philosophy for any size organization. Content Everywhere will help reinforce that mindset.

I would recommend this book. Understanding content and it’s relationship to the user are fundamental to a successful presence on the Internet. This book will help make sure your content is ready and sustainable for the future. This book is available at O’Reilly Media and

Disclosure: I received a free ebook copy for review purposes.