See What I Mean - How To Use Comics to Communicate Ideas post header

See What I Mean – How To Use Comics to Communicate Ideas

See What I Mean - How to Use Comics to Communicate Ideas book cover photoSee What I Mean
How To Use Comics to Communicate Ideas
By Kevin Cheng
Publisher: Rosenfeld Media
Released: November 2012

See What I Mean , How to Use Comics to Communicate Ideas delivers upon it’s title. This is a book about communication with comics. Comics are illustrations that share a visual message augmented by captions and text. This book explains the theory behind using comics to communicate ideas. A practice that has been successfully enacted by companies such as Google, eBay, and Adobe.

Comics for the Art-Challenged

Admittedly, I am not a comic book reader. Yet I found this book to be very useful in describing how to use drawings and visuals to communicate. Given the tools contained within the book, even the most art challenged among us can create comics. Each chapter begins with an overview presented in comic form with the message then reinforced with text. Visual learning has long been an accepted method to reinforce ideas to focus meaning and organization. Comics represent information spatially and add an element of fun to the communication.

Comics for Communication

See What I Mean demonstrates how comics can be used to share a marketing message, explain a product concept, or to outline a use case to a design team. This book details how a few simple lines can communicate emotion, movement, and the passage of time. After reading the book and experimenting with the some drawing, I find myself eager to apply this knowledge.

The book contains detailed information about the comic creative process from planning to completion. This is an easy, fun, book to read. I would recommend it. The book does a good job of explaining how to create comics and use them successfully for communicating your message.

Disclosure: I received a free ebook copy for review.

This book is available at See What I Mean – O’Reilly Media, and also at See What I Mean – Amazon.com Paperback and for the Kindle at
See What I Mean – Amazon.com Kindle Version